• Press Release

    From the Marin County Sheriff Office of Emergency Services


    Date:           January 3, 2013

    Contact:  Colette Weil, Summit Marketing  

    Phone:        415-388-5303

    Cell:          415-606-2974

    Fax:             415-388-2675      

    For Immediate Release



    Marin County launches new, cutting edge emergency notification

    system update to reach those who work, live or go to school in Marin


    Media Briefing: January 22, 2013, 10 am

    Public Launch -- Alert Marin Day: January 26, 2013

    San Rafael, CA - 

    Where will you be when an emergency strikes? At the grocery store, at work in another county, driving home, or hiking on Mt. Tam? If you are not near your landline or no longer have one, you’ll miss the critical call, text or email from the Office of Emergency Services with important instructions that could affect you or a loved one’s safety. 

    Now, a new, cutting edge emergency notification system makes it possible to receive alerts on your cell phone by text, voice and email. It just takes a few minutes to register.

    On January 26th, Alert Marin Day, Marin County Sheriff’s Office of Emergency Services launches this important upgrade to the Telephone Emergency Notification System (TENS). TENS is a high-speed communications system that delivers emergency information or warnings to designated geographic areas. Currently, emergency calls are made only to listed and unlisted/blocked landline numbers as these numbers are provided by AT & T and Verizon. Cell phone numbers are not in the system and require self-registration on the secure portal, www.alertmarin.org.

    If you live, work or go to school in Marin County and are 18 and over, you can now register your cell phone and VoIP (Voice over Internet Protocol) phone number on the secure self-registration portal, www.alertmarin.org, to receive emergency alerts by text, voice and email. You may register multiple geographic locations for notification, such as home, work, children’s school, or a parent’s home.

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    Each address is a separate registration and requires a unique primary email. Two cell phone numbers and one VoIP number may be registered per email address. Registrants are responsible for all updates to their profile information.

    “With the self-registration portal, www.alertmarin.org, hosted by Cassidian Communications, a leader in mission critical safety communications, we are able to provide the communities of Marin and those that work or go school in our county from other areas, a secure, yet easy-to-access web tool to register and receive emergency alerts directly on their cell or VoIP phones. This crucial system enhancement is an additional important method to reach people in an emergency situation by alerting them in specific neighborhoods, throughout a city, or across cities,” said Christopher Reilly, Manager of Emergency Services, Marin County Sheriff’s Office of Emergency Services.

    Members of the press are invited to attend a media briefing on January 22, 2013, 10 am at the Marin County Sheriff’s Office of Emergency Services (OES), 3501 Civic Center Drive, Room 266, San Rafael, CA, to see first hand how the new system works when an emergency occurs, register on the system, and hear more about Alert Marin Day and the unique outreach efforts.

    Alert Marin Day, Saturday, January 26th, 11 – 3 PM

    Volunteers will be located throughout Marin County handing out informational fliers and answering questions from 11 – 3 pm at the Northgate Mall, The Village at Corte Madera, Marin Gateway Shopping Center, The Town Center Corte Madera, Vintage Oaks at Novato, Good Earth Market, Canal Alliance, Whole Foods Markets, Pickleweed Community Center, Bon Air Shopping Center, Marin Country Mart and Safeway Stores.

    For those without a computer or smart phone, free computers are available to register cell phones at any county or city library along with the following partner locations on Alert Marin Day: Canal Alliance, 91 Larkspur Street, San Rafael, Town Center Community Room, 770 Tamalpais Drive, Suite 201, Corte Madera, and the Tiburon Police Station, 1155 Tiburon Blvd, Tiburon.

    County Partners Help Spread the Word

    Organizations throughout Marin County have partnered to help spread the word with a shortcut on their website to www.alertmarin.org, handouts, posters in employee rooms and on community bulletin boards, newsletter articles, inserts in bills, and more. Among our partners: Wells Fargo with ATM messages, Marin Municipal Water District, Pacific Gas and Electric, Bank of Marin, City Emergency Coordinators, City Parks & Recreation Departments, all Alert Marin Day locations, Marin Independent Journal, Bank of America, Pacific Sun, senior centers, schools and more.

    Any organization may obtain our free toolkit to help spread the word about this important program. The toolkit includes the website shortcut, PDF posters, suggested newsletter copy and Get Emergency Alerts graphics.

    About Marin County’s Telephone Emergency Notification System (TENS)

    TENS is a combination of telephone, computer, and Geographic Information System (GIS) technologies. This high-speed communications system is designed to save lives by delivering recorded warning messages directly to designated geographic areas via telephone, SMS text and/or email in a very short time.

    The Marin County Sheriff’s Office (MCSO) Office of Emergency Services (OES) manages and is the primary activator of the system. Public Safety agencies in Marin County can use TENS for public safety missions. In the past, TENS has been used for flooding, wildfires, and subsequent evacuations, hazard warnings and crimes that affect a neighborhood. TENS could also be used for other missions including missing children or adults at risk, shelter-in-place advisories, and tsunami warnings. The upgraded system now includes the customized self-registration portal to collect cell phone numbers, VoIP numbers and email addresses, TTY/TDD messaging and access to 36,000 phone lines.

    TENS is an emergency notification tool that augments other notification methods for the public including siren, radio, television, and Internet.

    Additional Resources For Marin County TENS Upgrade

    FAQs: http://www.alertmarin.org/alertmarin_faq.aspx

    Video: http://www.youtube.com/watch?v=lhAxXFXL38k
    PDF Poster: http://www.alertmarin.org/uploads/documents/alert-POSTER1_5.pdf

    About Marin County Sheriff’s Office of Emergency Services

    The Sheriff’s Office of Emergency Services (OES) provides emergency management services for the County/Operational Area including its eleven cities/towns and 300+ special districts. OES coordinates emergency operations activities among all the various local jurisdictions and develops written guidelines for emergency preparedness, response, recovery and mitigation to natural / man-made disasters, and technological disasters. The Sheriff’s OES is mandated by the California Emergency Services Act (Chapter 7, Division 1, Title 2 of Government Code) to serve as the liaison between the State and all the local government political subdivisions comprising Marin County.

    The Office of Emergency Services establishes the Marin County / Operational Area Emergency Operations Center (EOC) when directed by County emergency management authority. An EOC is a location from which centralized emergency management can be performed during a major emergency or disaster. For more information, visit, http://www.marinsheriff.org/about.aspx?gi_id=46, or call 415-473-6584.

    About Cassidian Communications

    A pioneer and trusted leader in mission critical communications, Cassidian Communications, an EADS North American Company, provides key technologies for public safety, federal, and corporate markets. Cassidian Communications provides full-circle security and communications portfolio and is leading the way in standards-based NG9-1-1 call center applications, CAD, mapping and information management, as well as managed services, notification solutions and services, and P25 Land Mobile Radio networks. For more information, contact Linda Young, Linda.Young@cassidiancommunications.com, 615.435.4828 www.cassidiancommunications